Home chevron_right A Better Choice!

A better choice!

A better choice! is the national initiative to educate Australians about the quality, service and freshness of produce at their local fruit and vegetable shop. Buying local supports the whole fresh produce supply chain, including growers, wholesalers and greengrocers, and helps to keep the industry thriving. Visit your local greengrocer today – it's A better choice!

By shopping at your local fruit and veg shop you are making A better choice! for quality, freshness and service.

A better choice! is a joint initiative by Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), and proudly supports over 800 independent retailers nationwide, who supply 15% of Australia’s fresh produce every year.

When you shop local, your money stays in the community, supporting Aussie families and businesses. Buying local is giving back.

A better choice! represents independent retailers supplying Australia’s freshest produce. Supporting these retailers means fresher produce, greater variety, and expert advice from passionate business owners who are deeply connected to the journey from grower to market to your table.

Find your local A better choice! retailer with the handy store directory below.

Find your local greengrocer

A better choice!

When you shop local, your money stays in the community, supporting Aussie families and businesses. Buying local is giving back.

Download the App

Safety Induction

Document Library

Policies and Procedures