The MMA

About Melbourne Market Authority

The Melbourne Market is administered by the Melbourne Market Authority (MMA), established under the Melbourne Market Authority Act 1977 (Vic) (the Act). The MMA is a government Statutory Authority which serves the Victorian fruit and vegetable and flower industries through the provision of Market facilities, strategic direction and promotion.

Objectives

The MMA’s objectives are stipulated in the Melbourne Market Authority Act 1977 (Vic) (the Act):

To provide a commercially viable wholesale facility for the efficient distribution of fresh produce.

To optimise returns on land and assets controlled and managed by the MMA.

To ensure a fair and competitive environment for wholesale trading of produce.

Functions

The functions of the MMA are prescribed in The Act as follows:

To control, maintain and manage the market and the market land.

To promote the use of the facilities at the market.

To provide advice and information to the Minister on matters relating to the market and its use by industry and on industry-related matters generally.

To do all things the MMA is authorised or required to do by or under this or any other Act or law.

Vision

The Melbourne Market will be recognised as an industry leader in fresh produce distribution, committed to innovation, quality and operational excellence.

Deliver a modern, sustainable and thriving Melbourne Market, with a focus on increasing the value of the market precinct.