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For all media enquiries regarding the Melbourne Market, National Flower Centre and the fresh produce industry, please contact the Melbourne Market Authority on (03) 9258 6100.
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Digital Innovation in Shopping: Introducing Augmented Reality to Market Visits!

Get ready to step into the future of shopping with our new Augmented Reality (AR) experiences. The market is proud to introduce cutting-edge technology that enhances the in-store shopping experience. This includes virtual shopping assistants, immersive product displays, and interactive AR-guided tours. Shoppers can now explore the market like never before!

Key Highlights:

AR Shopping Experiences:

    * Try before you buy with virtual fitting rooms for clothes and accessories.
    * Augmented reality filters for trying out home decor and furniture items virtually.

Interactive AR Tours:

    * Digital guides and treasure hunts that lead visitors to the best products and hidden gems.
    * Points of interest markers, providing information on each vendor via your phone.

AR Integration for Special Offers:

    * Unlock exclusive discounts and offers by scanning AR codes throughout the market.
    * Daily AR challenges with rewards and prizes for participants.

Personalized Shopping Assistance:

    * Real-time product recommendations based on your shopping preferences.
    * Chatbots and virtual assistants available to guide you through the market.

Seamless Integration with the Market App:

    * Enhanced app functionality that includes real-time updates on stock, events, and special deals.
    * Option to order ahead for pickup using the app’s AR interface.


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